Why Our Director of Business Development Joined the Strive Team

We’re joined today by Joe Staub Strive’s Director of Business Development to talk about how his background as a strength & conditioning coach was the key factor in his wanting to be a part of the Strive Team as well as how he view’s Strive and its impact in the athletic space.


Tell us about your background 

My journey began like most in the sports business, I was a former athlete and just wasn't good enough to be a professional, so I moved into coaching. I competed in the decathlon as a multieventer in Track and Field at the University of Connecticut. I also did my undergrad and first Masters degree there with some of the top kinesiology professors in the world.

I fell into strength and conditioning right away,  I'd always had a passion for training and enjoyed understanding how to improve especially because I wasn't that naturally gifted in comparison the people I was competing against at that level.  I worked my way up from intern to GA, to eventually getting my first full-time job at the University of Kansas, eventually leaving Kansas to become the Director of Strength & Conditioning at Hofstra University a small D1 school in Long island. While at Hofstra, I taught as an Adjunct in the Sport Science program, finished my MBA and received additional certifications in human resources, strategic planning, management etc.

Eventually I stepped out of coaching and moved into working with nutrition products and now into the Sport / athlete monitoring division of athletics. It was a perfect move for me that allowed me to use my network while being customer facing in addition to helping internal operations.

When did you first hear a Strive

I was attending a Strength & Conditioning conference a couple years ago and for anyone who knows me I always like to walk around and say hi to everyone and talk to as many people as I can. You tend to see a lot of the same people if someone's at a conference for five or six years in a row.

So as I’m doing my rounds, I notice two guys I’d never seen before in a booth talking about athlete monitoring and performance and how they were going to revolutionize the industry. Thinking that they were in the one year and never be seen again bucket, I had to go over and say hi. Call it pure curiosity to see what was coming down the pipe line.

So What did you think?

I was blown away. I got it right away. It showed the “How”.

For me having worked with both the research and training sides, as well as having great athletes who allowed me a small role in their success I was always on the cutting edge of integrating research, technology and performance training. Every school I've ever worked at we created a paradigm integrating the academic research side and the sport performance side in athletics, so being very familiar with all the different technologies in addition to having used every major technology in the Athletics world right now when I saw the combination of things that they were doing I was blown away.

The seamless integration of multi-monitoring and the ability to aggregate all that data under one roof for one price was insane to me. Currently in our industry people buy numerous different products that are generally unitaskers (A HR Monitor for HR, a GPS for Distance) and then they have to buy an additional product to aggregate and disseminate insights out of all of that data.

Strive was built on being comfortable and seamless - everyone already wears compression shorts, so there is nothing “extra” to put on. When it’s something the athletes already do, adherence is no longer a barrier to use. Strive also goes into the compression shorts you have. We aren’t tying you into our style and fit. You provide us with what you want the system in. So off the bat as a former Coach, that was huge. 

It was just simple to be honest. It brought a lot of things into a single place, saved time and helped get to the important information faster. Even having the data export automatically is a big advancement over other products. If it’s comfortable and simple for the athletes, you can get adherence. If it saves time and provides useful information, you can get buy in from Coaches. It’s that simple.

What are two key things about Strive that separates it from the rest?

First has to be internal load.

To have the ability to have a uniform scaler metric that quantifies effort of the muscular system for all activities indoors, outdoors, in the weight room, in the training room, during film, anywhere anytime you are using it, is the first of its kind.

It allows you to truly understand the “How”. HOW you did something, not only WHAT you did.

In order to best understand how to develop an athlete you have to understand the “How”. For example, running a 40 yard dash is an easy way to describe this.  I can track what time you ran 40 yards in and whether or not you've become faster or slower based on our training, but what I can't tell is how you accomplished that time. Did you use more left leg than right leg, was your hamstring doing the right amount of work or is it leaving the quad to compensate in a way that it shouldn't because of an imbalance or previous injury. 

The stories from Chip Kelly at Oregon years back running the hurry up offense and others doing similar talk about the workload and the intensity needed to function at that level and style of play. talk about the workload and the intensity needed to function at that level and style of play. While it’s also a function of recruiting and putting the right people in the right places, you're looking at success on the “What” test to determine that a player has the ability to play. To be able to look at the How, relative to those external metrics to not only recruit better, but develop people into certain roles depending on their unique characteristics relative to what's considered successful for any position or group of people.

The one caveat I'll add is your obviously never training someone to be exactly like someone else. That's the beauty of sport and dealing with people. Everyone's unique and although there are sort of norms that you have to have to be successful there's always enough differentiation that it's not a simple as take the best person at the sport like a Tom Brady and train everyone to be exactly like him in every facet. That would be the greatest misapplication of such powerful data.